Patron Analysis


Patron intelligence. With increased competition for the entertainments dollar, finding and keeping patrons is a constant challenge. Predictive modeling, segmentation, marketing automation and real-time decision making help maximize each patron’s total value, increase trips and deliver targeted, personalized marketing campaigns that drive profitability.

Fans Analysis
Fans Analysis


Offer solutions to analyze fan demographics:

  • How many trips/visits do they make a year?
  • Where do they live?
  • How often do they play slots or table games?
  • Are they local ?
  • Create marketing campaigns targeting patrons in your database based upon the above demographics
  • Profile your VIP patrons so you can identify new fans that exhibit your VIP trends for custom marketing
  • Greet your VIPs at arrival by knowing when they enter the property

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