Patron Analysis

Patron intelligence. With increased competition for the entertainments dollar, finding and keeping patrons is a constant challenge. Predictive modeling, segmentation, marketing automation and real-time decision making help maximize each patron’s total value, increase trips and deliver targeted, personalized marketing campaigns that drive profitability.

Offer solutions to analyze fan demographics:

• How many trips/visits do they make a year?
• Where do they live?
• How often do they play slots or table games?
• Are they local ?
• Create marketing campaigns targeting patrons in your database based upon the above demographics
• Profile your VIP patrons so you can identify new fans that exhibit your VIP trends for custom marketing
• Greet your VIPs at arrival by knowing when they enter the property