Patron Analysis Section

Overview

Patron intelligence. With increased competition for the entertainments dollar, finding and keeping patrons is a constant challenge. Predictive modeling, segmentation, marketing automation and real-time decision making help maximize each patron’s total value, increase trips and deliver targeted, personalized marketing campaigns that drive profitability.

Fans Analysis
Fans Analysis

Capabilities


Offer solutions to analyze fan demographics:

  • How many trips/visits do they make a year?
  • Where do they live?
  • How often do they play slots or table games?
  • Are they local ?
  • Create marketing campaigns targeting patrons in your database based upon the above demographics
  • Profile your VIP patrons so you can identify new fans that exhibit your VIP trends for custom marketing
  • Greet your VIPs at arrival by knowing when they enter the property

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