Casino Centric Solutions & IQ and micro Gaming Technologies

See Beyond The Data

CasinoVizion helps a casino have a 360 degree view of their players in real time and increase their ROI with its revolutionary casino-centric solution called iQ-Gaming™.

iQ-Gaming™ provides you with improved access to the analysis of key operational data with an Eco-System that leverages a logical data model that supports elements from the casino’s operational source systems, in order to be able to make better decisions and improve engagement with players.

Manage everything in one place

At the core of the iQ-Gaming™ solution is an Enterprise Data Warehouse (EDW) and a Data Model that incorporates centralized technology solution data from ticketing, sponsorships, financials, concessions and merchandise into a single source. Once in the warehouse, this data can be leveraged to deliver reporting, dashboards, direct marketing and analytics.

Our iQ-Gaming™ platform drives Casino’s to maximize their profits using centralized data model and ecosystem.

Available on all devices

With CasinoVizion users can interact with any device from anywhere. Applications are available for download on your iPhone, iPad, Android, Windows and the Web.

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Amazing Design

Great Attention to Detail

iQ-Gaming™ has been carefully designed with the objective of facilitating the analysis of data through the visualization of friendly reports and the capacity of interacting with players in real-time.

iQ-Gaming™ ecosystem includes a group of applications that support the 360° PlayerView and provides not just campaign management and engagement, but also analytical tools for all aspects of a casino’s operations. This includes data from ticketing, point-of-sales, web interaction, campaign response tracking, social media, SMS texting and mobile apps. These multiple benefits are not typically offered by others in the field.

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Unlimited Customization

Robust to the Core

CasinoVizion implements its iQ-Gaming™ solution based upon the needs of each client, not just what exists within a “black box” product offering

Built on a solid foundation from years of customer implementations the iQ-Gaming™ solution also provides scalability and customizability.

Product of Extensive Research

With years of experience engaging clients and partners in the casino industry we have been an integral part of increasing their players experience. We strive to be part of a championship team.

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With location based services hosts can reach patrons when they arrive.

The iQ-Gaming Eco-System supports multiple ways to track your fans. Hotel check-in, point-of-sale purchases, or even locations based tracking for those using mobile apps.
A campaign is just a click away for registered users as hosts can choose a custom campaign at anytime. Once initiated they can track the responses.

Hosts can access and manage the patron to see what campaigns have been sent and what was used and initiate an new campaign if desired. Also, a host may choose to be alerted of patron activity.
Still print?

Print reports and share reports with others.
Follow patrons in social media tweets and see what they are saying and who’s following.

With an easy to use web based interface you can follow any hashtag or keyword in the social media tweet world to see what is being said and who’s following, listening or re-tweeting with a clear analytical dashboard.

Capture information that you need to help manage your campaigns and track their effectiveness.

With multiple ways to input and capture information from direct data source links or manual inputs, we make sure any valuable information is captured.
With APIs to all major casino systems, Point of Sales data and hotel systems you can be sure your decision will be based on the latest information.

With API links for CRM systems, point of sales data, and casino systems we can integrate quickly to have you up and running in weeks not months.
Pushing actionable information to those who need to act.

Alert notifications can be sent to those who need to act. Whether an active campaign response relayed to operations or an alert for patron on property. We make sure anyone who needs to know knows when they need to know.
Information to those who need it.

Valuable information in the hands that need it. Our ability to provide key information to those who need it to keep your organization running on championship form.

Company behind CasinoVizion

CasinoVizion was founded in 2015 and is based in Miami, Florida. We are a division of Qualex Consulting Services, Inc. formed from the gaming and hospitality practice focuses on solutions for casinos and patrons. Our iQ-Gaming™ platform provides the key to analytical solutions in the casino and hospitality industry.

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Our Team

We are proud of having a team of Subject Matter Experts (SME) that rocks! All of our staff have experience in the Casino industry and a very proactive approach, leveraging “lessons learned” on prior projects.

Clive Pearson

Founder & CEO

Clive Pearson

Arun Johari

System Integrator – IT Manager

A Computer Scientist with wide experience in Python, PHP, IIS, Apache, Linux, SAS, SAP, Android SDK, Apple Xcode, Tableau, HTML 5, .NET, Bitam and Amazon EC2. He contributes to Qualex research and development by integrating different technologies, researching open source solutions and creating new channels of communications such as SMS and QR Code. He is one of those people who can really think outside the box.

Casinos love CasinoVizion

Working with Qualex, we knew we were working with a team of professionals who had implemented these systems many times before and they knew the challenges and opportunities in the landscape. Qualex’s guidance and support was invaluable to achieving our infrastructure and analytical goals.
Ryan BowerDirector of CRM - Hard Rock Las Vegas
Qualex contributed insights regarding the choice of data that should be extracted from the various back-end systems and how that data should be structured and mapped to different fields, as it was saved to the data warehouse and into the marketing data mart from which campaigns are run.
Todd WilliamsHospitality Systems Manager - Foxwoods
Qualex worked with us hand-in-hand during our SAS Marketing Automation and Financial Management implementations. They guided us on these projects using their vast technical knowledge, professionalism and dedication. They are the epiphany of a true partner and we look forward to a long and prosperous relationship.
John EnriquezVP of IT - Pearl River Resort
Qualex implemented a solution that provided South Point’s database marketing team with quick & easy access to its data. Prior to Qualex, building marketing campaigns and the analysis of those campaigns was a manual process and often took several days. Following implementation of the Qualex solution, these tasks were reduced to minutes.
Deanna ThompsonData Base Marketing Manager - South Point
Qualex Consulting Services was instrumental during our migration to SAS 9.4. Their knowledge of the product, tools and system integration made this transition very smooth. Their professionalism and prompt responsiveness to our IT needs has made them a key partner for us
Fred TomianovicIT, Enterprise Systems - Seminole Gaming
Qualex has implemented a solution that allows Osage to direct market their most profitable patrons, as well as develop marketing campaigns that provides them offers for their favorite casino location.
Aleacia NewbyMarketing Database Manager - Osage Casino